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Now Streaming: Dynabook

Now Streaming on DEMANDSolv: Dynabook.  Focused on promoting the quality, craftsmanship, and durability of the Dynabook portfolio of solutions for SMBs and enterprises. Share lead-generating, product- and solution-focused content each week.

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We return you to your regularly scheduled programming…

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“…your favorite TV show will air every Thursday at 8:00 p.m. You know the morning paper will arrive around 6:30 a.m. every morning.”-Forbes Magazine

As a child, Tuesdays at 8 pm were sacred- a new episode of Happy Days would air, and I made sure I was sitting in front of the TV by 7:59 every Tuesday night. Starting in the late 1940’s families started the behavior of setting a date to sit in front of the TV to watch the Ed Sullivan Show every Sunday night between 8 and 9 (for you millenials and younger, Ed Sullivan was like the first Jimmy Kimmel or Steven Colbert). TV viewers routinely set aside specific days and times each week, or even every night to watch their favorite shows.

Yet, over the past decade, we have had the largest transition in behaviors since the advent of the TV. Families are not sitting and watching TV together, they are all streaming on their own schedule. The on-demand revolution arrived, and not only for watching shows, but over the past two years, we have created on-demand work.  We no longer have a typical 9-5 life.  We are working all different hours, and often that means more.  But if you had an appointment in the middle of the day, it became easier to schedule and get to. 

So, how does this on-demand world affect channel marketing? The answer is even with the immense flexibility available the human persona craves some structure and consistency. For example, how many people have something that they do routinely every morning?  From getting a cup of coffee to going for a morning jog or in the evening doing something each night that helps us relax after a long day, most of us have routines without even realizing it.

“Daily routines are helpful, but you may need a weekly routine for things that you do less often, such as grocery shopping or exercise. Set one or more routines, and you can reap these benefits:

Your stress level will fall. If you have a plan, you’ll feel more in control. You will have made many decisions in advance, and you can focus on making good choices for the ones that remain” -WebMD, Psychological Benefits of Routines

So, again how does this impact channel marketing? 

As stated, weekly routines are important to accomplish tasks that need to happen less often.  Take, for example, ContentMX.com/PartnerOn, we offer partners a cadence that never stops. Week in and week out a partner can expect new content from their favorite vendors. Additionally, week in and week out prospects can be sure that new content will appear from these partners in their newsfeed.  

It is this level of consistency and level of expectation that offers partners and customers comfort.  Seeing content and remaining on top of important information related to the products and solutions partners sell becomes part of their routine and aids in their business. Furthermore, after sharing content consistently, the partner then becomes the source of information for the customers, which keeps them at the forefront of their customers’ minds.

“Publishing and distributing content on a specific schedule keeps your brand top of mind with your audience. This is likely due to a series of psychological principles, as Mark Zimmer explains on his blog. As potential customers get consistently exposed to your brand and content, your audience will begin to see your company as an authority on various industry topics.” Forbes Magazine

Our behavior around TV may never return to targeted time slots, and we may be in an on-demand world from here on out, but we do need to set some parameters in our lives in order to execute what we NEED to do.  

We return you to your regularly scheduled programming with ContentMX.com/PartnerOn and the stress-free relationship that it provides. 

Kick start 2022!

Welcome to 2022, let’s hope it is a full new and amazing year and not 2020 too.  


At ContentMX we are taking this opportunity to announce and launch new programs and features to PartnerOn, the largest content marketplace for the Channel. 

You are invited to join our webinar: “What’s in Store for 2022” on January 11, 10 am or 6 pm EST, to learn about new content and new features that will increase sales.

Now Streaming: SYNNEX GOVSolv EDU

Now streaming on SYNNEX DEMANDSolv: GOVSolv EDU. What is the future of technology in education? This channel is full of lead-generating content on the SYNNEX portfolio of industry-leading solutions for the education sector. The aim is to drive awareness and demand for our K-12 and higher education solutions and services, and to help accelerate your business in the dynamic education market.

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Now Streaming: VMware from Ingram Micro

Now streaming through PartnerOn: Empowering a Future Ready Workforce with VMware Anywhere Workspace– VMware gives companies the proven end-to-end security they need to avoid costly cyber-attacks and helps optimize the working experience for remote teams. Explore the possibilities that arise when you transition to a future ready workforce.

Need an account? Click here.

Getting Started- we’ve got you covered

Whether you are just getting started using the platform, or you need a little refresher on how to best use our platform, we have you covered. Here are a few resources you can tap into to get the year off to a great start.

First, stop by our Getting Started Section of the Knowledge Base. From account management to picking channels and content, it’s all in this section.

If quick steps are more your speed, download our guide with step-by-step instructions for setting up your account.

Like seeing things in action? Watch our onboarding training video and watch as we walk you through the platform.

Remember, we are here to help. If at any point you have a question, please don’t hesitate to reach out to us at support@contentmx.com.

Now it’s time to set the stage for an amazing 2022!