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Trailblazer Infosys, 1st to Join IBM Public Cloud Ecosystem

Karen Dasey
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Trailblazer Infosys, 1st to Join IBM Public Cloud Ecosystem

On Monday, next-gen digital services and consulting leader Infosys, announced it joined IBM in a global alliance to help enterprises accelerate digital transformation in the IBM public cloud. 

This is big news for companies in highly-regulated industries like financial services, looking to modernize enterprise workloads and applications by harnessing the unique, enterprise-grade security capabilities of the IBM public cloud. 

All eyes will be on Infosys, the first global system integrator to join the new IBM Public Cloud Ecosystem, created to bring public cloud services to enterprise customers. Bob Lord, IBM SVP of Cognitive Applications, told ParterOn Journal editor Jeff Mesnik he’s confident the partner ecosystem will embrace the program once the Infosys-IBM alliance has a few client wins under its belt.

Jeff talked with Bob and Infosys President Ravi Kumar shortly after the alliance was announced. Both are excited about the opportunities ahead. Jeff is excited to toast the win over the pair’s favorite celebratory drinks — a double malt Scotch and a Titos on the rocks with a lemon twist! Catch highlights of the conversation in this video. 

Oh, and one more thing: Through a partnership with Arrow, IBM streams campaign content directly to partners that use its free channel marketing service, PartnerOn. This is the place to come for helpful content (i.e. customer success stories, analyst research, eBooks and demo videos) customizable marketing messages and digital tools that make it easy to engage regularly with your target audience online. Join here.

PartnerOn Journal Toasts Ingram Micro Partners Treasure Valley Solutions, Micro Solutions & Network Center

Jeff Mesnik
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PartnerOn Journal Toasts Ingram Micro Partners Treasure Valley Solutions, Micro Solutions & Network Center

Greetings from NOLA, where I’m raising a glass to the success of Ingram Micro partners Treasure Valley Solutions, Micro Solutions and Network Center. What’s in my glass? A New Orleans Hurricane, of course!

I’ve provided recipes below — in case you want to toast virtually to help me celebrate the amazing wins these Microsoft solutions providers and Ingram Micro partners have earned since joining PartnerOn. 

By actively sharing and consuming Microsoft content streamed through Ingram Micro’s PartnerOn service, these marketing success stories have collectively driven:

  • 20%-40% increase in social conversions 
  • 20% increase in inbound sales leads
  • +20% increase in revenue growth
  • $5k-$25k increase in sales pipeline

There’s real value in regularly reaching out to customers and prospects with relevant, high-quality content. Treasure Valley Solutions, Micro Solutions and Network Center can all drink to that. Congratulations from PartnerOn Journal!

Recipes

How the SYNNEX STELLR Team Envisions the Cloud Future

Karen Dasey
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How the SYNNEX STELLR Team Envisions the Cloud Future

What does the future hold for the cloud? From Darren Harbaugh’s perspective at SYNNEX, the future lies in multi-cloud environments.

“Our partners and customers are looking for leadership in multi-cloud technology,” he told PartnerOn Journal in a recent interview. Recently named Senior VP of STELLR, Cloud Mobility + IoT, the channel marketing exec sees three additional trends influencing the tech marketplace in the coming years.

Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

Journal Staff
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Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions.

The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed to the marketing programs they provide. A considerable number of channel partners say that the marketing programs provided to them by manufacturers are missing core components and tactics. Furthermore, they feel marketing programs are scattered, and rarely integrated.

Read more…

Channel Check-Up: Don’t Give Up On These New Year Resolutions

Journal Staff
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Channel Check-Up: Don’t Give Up On These New Year Resolutions

Five strategies to kick off a new ‘roaring twenties’

It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness goals to help you become stronger and improve your well being. According to research from the University of Scranton, 77% of us make these resolutions yet only around 8% of us achieve goals in a timely fashion. In fact, by January 12 most of us have given up entirely!

Read more…

Channel Maven Podcast: “Fanocracy:” Turn Fans Into Customers

Karen Dasey
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Channel Maven Podcast: “Fanocracy:” Turn Fans Into Customers

Heather K. Margolis is joined by David Meerman Scott for a lively discussion about his new book “Fanocracy,” and best practices for turning fans into customers and customers into fans.

https://soundcloud.com/user-788341961/fanocracy-turning-customers-into-fans
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