PartnerOn Journal

Managing customer relationships more effectively with Dynamics 365

Gone are the days when shopkeepers put out their wares, customers came in and made purchases, money was exchanged and then the two parted ways, never to meet again. Today, store visits have been replaced with “engagements” and transactions with “relationships,” with future sales and business growth now predicated on a company’s ability to maintain open lines of communication with existing customers, start new dialogues with prospective ones, and guide customers every step of the way along a purchase path tailored specifically for their unique needs and preferences.

In this modern and constantly evolving marketplace, having the right tools to manage and nurture customer relationships has never been more important—fortunately, there’s never been a more effective suite of tools for managing these relationships than Microsoft Dynamics 365. For this week’s Pro Tip, we have a video demonstrating how several new features in the 2019 wave 2 release of Dynamics 365 for Marketing—such as customer insights integration, A/B testing for email, and support for surveys—can help you not only target customers more accurately, but also improve engagement and hone in your messaging to achieve the greatest impact.

PartnerOn Journal