Understanding a buyer’s psyche is very important in getting the sales process started, but where do you go from there? We are all familiar with the sales funnel model, but what if we told you that it’s time to move to a different sales model that is more in line with how sales looks today? Spark™ Your Channel explores this new model, and why it’s so important to how we do business in their latest blog post, “Why Your Sales Funnel Should Actually Be a Flywheel.”