It’s that time of year, when all of your colleagues and partners are starting to plan their vacations (or staycations). Your top marketer might be bronzing on the beach, but that doesn’t mean you have to table content marketing efforts until they return. Read our Knowledge Base article to learn all about automated posting, and decide when content will be posted to your social media and blog networks.
Here’s a helpful tip to help you create a successful posting schedule:
Most of your readers will be scrolling through their social media feeds on a mobile device or tablet. They will often be doing this when they have a lull or break during the day.
While ideal posting times can vary due to your location and culture, try to schedule 3-5 pieces of content per day. Share during breakfast, lunch, dinner, and at times when your audience might be taking a coffee break or relaxing in the evening.