FROM THE EDITOR
How vendors can support your digital marketing We are looking to better understand what you need from vendors and distributors. We would love to have you take a few minutes to answer the below questions, and we will share the results. https://www.surveymonkey.com/r/D7L3NYM
NOW STREAMING ON PARTNERON
Content is surging this summer on PartnerOn in a wave of new channels from vendors including Arrow, Microsoft and SYNNEX. Here’s a lineup of the latest channels to launch. Sign up today! Arrow IBM Power Arrow IBM Security Arrow IBM Storage Arrow Palo Alto Arrow Red Hat Microsoft Surface for Industries SYNNEX HPE Gen 10
“Content is king,” said PartnerPath CEO Diane Krakora in a recent interview with the Channel Marketer Report. She goes on to recommend vendors “do everything they can to help partners develop and place relevant, thought-provoking and timely content through a variety of mediums and media.” Distributors and vendors such as Arrow, Ingram Micro, Microsoft, SYNNEX […]
With the surge in remote work, digital marketing on PartnerOn is booming! The choice of vendor content from distributors such as Arrow, Ingram Micro, SYNNEX and Tech Data keeps growing. Here’s a lineup of this week’s newest channels — all from SYNNEX. Sign up today! HPE Personal ComputingHPE Gen 10Data Center TransformationAruba Wireless Networking Solutions […]
COVID-19 has triggered a renewed focus on the importance of setting schedules and developing productive work behaviors. In the channel, driving demand is usually the end-goal of these practices. Many of the partners we talk to rely on PartnerOn to make online prospecting and customer engagement habit-forming. By streaming marketing content to partners, it offers […]
As we continue navigating new work/life paradigms, developing strong routines and behaviors has become vitally important to staying on track. It’s a struggle; but for the most part, the routine I’ve created for myself helps to keep me focused and engaged. On Monday, I wake up and start my morning with an online workout class. […]
Tech Data Cloud Solutions Tech Data makes cloud things easy with integrated Microsoft cloud solutions. Grow your business by using the relevant, multi-channel marketing content in this channel to attract and nurture leads. With PartnerOn, getting great vendor content and campaigns to engage customers, maximize visibility and grow leads is easy. Just register for a […]
TOAST A WIN
At IGEL, Partner Enablement is Fun and Games
Working from home (WFH) has gone from perk to par for the course since COVID-19 required businesses to shut down their brick-and-mortar office spaces. To make the most of forced remote work, a lot of professionals are going the digital nomad route, embracing the opportunity to work anywhere — wherever there’s an internet connection. Edge […]
Building Partner Enablement Programs on a “Tsunami of Cash”
Before the COVID pandemic, Infoblox would kick off its partner summit events with a keynote on the “tsunami of cash” the partner organization was there to help drive. Although the cash is still coming in — with 95% of it being driven by partners — the face-to-face interactions between partners and the Infoblox global partner […]
Message to IBM Partners: We Want to Listen. We Want to Learn. We Want to Be Generous.
IBM has always been really good at establishing trust — a strength the IBM cloud ecosystem team draws on to help partners drive growth by supporting clients’ modernization journeys. Cameron Clayton, IBM Cloud Ecosystem and Weather General Manager, shared IBM’s formula for channel enablement in an interview with Partner Marketing Journal. Watch this video for […]
PARTNER PERSPECTIVES
Trailblazer Infosys, 1st to Join IBM Public Cloud Ecosystem
On Monday, next-gen digital services and consulting leader Infosys, announced it joined IBM in a global alliance to help enterprises accelerate digital transformation in the IBM public cloud. This is big news for companies in highly-regulated industries like financial services, looking to modernize enterprise workloads and applications by harnessing the unique, enterprise-grade security capabilities of […]
How the SYNNEX STELLR Team Envisions the Cloud Future
What does the future hold for the cloud? From Darren Harbaugh’s perspective at SYNNEX, the future lies in multi-cloud environments. “Our partners and customers are looking for leadership in multi-cloud technology,” he told PartnerOn Journal in a recent interview. Recently named Senior VP of STELLR, Cloud Mobility + IoT, the channel marketing exec sees three […]
Digital Marketing Content OnDemand – US Partner Community Blog – Microsoft
Investing in online marketing – and doing it well – is no longer optional for companies who want to compete in this digital age. Creating quality content and delivering it to the right customers at the right time can be a demanding challenge. Read More…
INTERESTING LINKS
Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate
From Channel Marketer Report The outbreak of the CoronaVirus has thrust us into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened —…
Take Our Survey!
How vendors can support your digital marketing We are looking to better understand what you need from vendors and distributors. We would love to have you take a few minutes to…
New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel
From Channel Marketer Report While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel…
From Chaos Comes New Opportunities. What Do You See?
The world may be in chaos as we work through these challenging times. But in the midst of it, we’re excited about the new opportunities for business and life we…
Digital Marketing Predictions For 2020
From Forbes Online: To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.” Here are some predictions for the future of…
Why We Have a Communication Problem and 3 Ways to Solve It
https://youtu.be/g8cK4vHtuM8 Messaging and positioning advisor Zach Messler believes we have a communication problem. With people consuming information digitally and from a range of non-traditional sources, it’s no longer enough just…
from our video library
At IGEL, Partner Enablement is Fun and Games
Working from home (WFH) has gone from perk to par for the course since COVID-19 required businesses to shut down their brick-and-mortar office spaces. To make the most of forced remote work, a lot of professionals are going the digital nomad route, embracing the opportunity to work anywhere — wherever there’s an internet connection. Edge […]
Building Partner Enablement Programs on a “Tsunami of Cash”
Before the COVID pandemic, Infoblox would kick off its partner summit events with a keynote on the “tsunami of cash” the partner organization was there to help drive. Although the cash is still coming in — with 95% of it being driven by partners — the face-to-face interactions between partners and the Infoblox global partner […]
Message to IBM Partners: We Want to Listen. We Want to Learn. We Want to Be Generous.
IBM has always been really good at establishing trust — a strength the IBM cloud ecosystem team draws on to help partners drive growth by supporting clients’ modernization journeys. Cameron Clayton, IBM Cloud Ecosystem and Weather General Manager, shared IBM’s formula for channel enablement in an interview with Partner Marketing Journal. Watch this video for […]
How Menlo Security Channel Partners Doubled Quarter-Over-Quarter Pipeline Growth in Under One Year
Since the November 2019 launch of the Boost channel program at Menlo Security, top-performing partners have seen 100% quarter-over-quarter pipeline growth. Congratulations to Danielle Wilson, Menlo’s Director of Americas Channels, for her leading role driving these wins. The cloud security leader brought Danielle on board last summer to build out a channel program focused on […]
IBM Expands PartnerWorld to Help Partners Grow Their Cloud Business
The announcement that IBM expanded its PartnerWorld offering was big news at last week’s Think Digital online conference. Chris MacLaughlin, IBM Global Partner Ecosystem CMO, talked to PartnerOn Journal’s Jeff Mesnik about the significance of the expansion, and how it aligns with IBM’s strategy to meet clients where they are in their cloud journey. Watch […]
Why We Have a Communication Problem and 3 Ways to Solve It
Messaging and positioning advisor Zach Messler believes we have a communication problem. With people consuming information digitally and from a range of non-traditional sources, it’s no longer enough just to be heard. To make a difference and ensure your big ideas stick, your message needs to be understood. It needs to be remembered and shared […]
