Friday, July 12, 2024

Things to remember when running your first content marketing campaign

So you’ve found quality content, you have your target audience in mind…now what? 

Getting started with content marketing can feel overwhelming, but it’s well worth doing. PartnerOn users who regularly share content report an average of 20% more sales, improved brand awareness, and stronger lead relationships. 

Luckily, developing a successful posting cadence doesn’t have to be stressful. Here are our best tips when you’re just getting started. 

Be consistent

A big part of building trust and brand awareness is showing up consistently in your lead’s social media feed and in their inbox! Start by choosing the days and times that you think your lead is checking their phone and their email. 

Most people aren’t thinking about business on the weekend, so focus on sharing content during the weekdays at mealtimes and breaks during the day. As a rule of thumb, share 2-3 pieces of content per weekday, at times that are spread out across the morning, afternoon, and evening. You can easily develop a healthy cadence and set your schedule using PartnerOn’s automated posting feature. 

Balance social media posts with email 

While you want to get the word out about your products and services, you don’t want to annoy your audience by posting too much. You certainly don’t want to end up getting dinged for having too many spam complaints on your emails. Avoid the consequences of oversharing by tempering your social sharing and email sending, making them complement one another rather than overwhelming possible buyers. 

You really don’t want to be sending out marketing emails to the same list more than just once per week. Make sure that you’re cleaning your lists of bounced and undeliverable contacts after each email campaign and following email deliverability best practices. 

Follow up!

No content marketing plan is complete without a strategy to follow up with the leads you worked so hard to collect! When your audience starts interacting with your posts, make sure to regularly share out Build Your List items from PartnerOn. These gated assets are specifically designed to engage your leads through high-quality, exclusive content like vendor ebooks and whitepapers. Viewing these items requires the lead to provide their name and email address. 

When a lead fills out their information, you will be immediately notified by email, and their information will be stored for you in PartnerOn. We recommend adding leads to your PartnerOn email list, and/or using our Dynamics 365 or Salesforce integrations to instantly pass leads into your existing campaigns on either platform. You can also brush up on your Digital Selling Mastery and relationship-building skills for best results. 

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