Let’s be honest – most of us have pretty short attention spans. Especially when we’re juggling a thousand things, it’s easy for our minds to wander. Did I add chickpeas to my grocery list? Was Dave’s appointment on the 20th or the 21st? Oh wait, what line of this report was I reading? Guess I have to start over…
Your B2B leads are struggling with the same thing. The nicest (and most effective) way to grab their attention is to feed them important information in the most compact way possible: short videos.
Videos are the ultimate match for the dwindling human attention span. They can pack a whole lot of visual and audial rhetoric into just seconds of runtime, with viewers able to digest the provided information much more quickly than if it was provided in a written article.
Think: If you need to learn how to do a quick household repair, are you more likely to leaf through a (poorly-translated) user guide, or find a YouTube video where they help you resolve the problem, step-by-step, in under 5 minutes?
Now, videos need to be relatively brief- certainly under the three minute mark. A longer video, even 5-10, is usually too intense of a commitment for busy folks. I couldn’t tell you how many times I’ve run through entire TEDTalk playlists on YouTube while multitasking, without hearing a word of what the speakers said.
The videos provided to you in PartnerOn are suitable for leads in different stages of their buying journey. Find product overview videos for those who are just exploring their options. Of course, we also provide case study videos that focus on a real company’s experience using your solution, for those in the decision-making phase who need to see your solution helping someone’s success. And for those who are ready to roll up their sleeves and dig into the nitty-gritty of product implementation, you can find vendor webcasts in your weekly episodes.
If you’re not already doing so, share some videos to LinkedIn, Facebook, and Twitter this week to engage your leads in just a few minutes.
