In Content Marketing for the Cloud, Jeff Mesnik explores how with cloud solutions on the rise, salespeople must both have an understanding of the buying process within a company and also know how to market to the various decision-makers along that buying journey with relevant content. But what about the flip side of the marketing process? How are vendors growing with the ever-changing needs of customers, and how are these changes affecting channel marketing? Take a look at what Spiceworks Ziff Davis has to say about this in their blog post: 5 Enterprise Channel Marketing Trends to Master in 2021.Â