5 Enterprise Channel Marketing Trends to Master in 2021.

In Content Marketing for the Cloud, Jeff Mesnik explores how with cloud solutions on the rise, salespeople must both have an understanding of the buying process within a company and also know how to market to the various decision-makers along that buying journey with relevant content. But what about the flip side of the marketing process? How are vendors growing with the ever-changing needs of customers, and how are these changes affecting channel marketing? Take a look at what Spiceworks Ziff Davis has to say about this in their blog post: 5 Enterprise Channel Marketing Trends to Master in 2021.