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From Channel Marketer Report
The outbreak of the CoronaVirus has thrust us into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened — by seeking creative and innovative solutions.. The good news – we are all in it together. So how do we navigate and remain nimble throughout this transition?
From Channel Marketer Report
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up the way vendors and their partners need to go to market, clearly making the case for “Remaking The Channel.”
In a socially distant conversation, Diane Krakora, CEO of PartnerPath, shared some insights into the report with Channel Marketer Report.
by Jeff Mesnik
The world may be in chaos as we work through these challenging times. But in the midst of it, we’re excited about the new opportunities for business and life we see rising up everywhere.
Advances in telehealth that improve lives. New distance learning solutions to improve access for people challenged by institutional norms. New ways to engage in entertainment. And new paths for working with people all over the world. These are just some of the dynamics reshaping how we live, work and play.
This CNBC article highlights the opportunities — like easier e-commerce, the leveling effect of remote meetings and wider access to entertainment.
And while we predict (and hope) in-person events will resume, we also see new and better remote choices on the horizon for people who were prevented from participating fully in the past by physical or geographic constraints. What do you see?
From Forbes Online:
To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.”
Here are some predictions for the future of digital marketing in the year 2020 and beyond from some thought leaders I polled, plus a few of my own prognostications.
Here are predictions from Elena Filimonova, senior vice president of global marketing of the 7,500-person, New York City-based IT services firm CGS:
Messaging and positioning advisor Zach Messler believes we have a communication problem. With people consuming information digitally and from a range of non-traditional sources, it’s no longer enough just to be heard.
To make a difference and ensure your big ideas stick, your message needs to be understood. It needs to be remembered and shared by others.
In this entertaining video, Zach talks about 3 things you can do as a marketer to bring your best ideas to life. Watch it here to learn about the value of embracing simplicity, communicating in repeatable, purposeful ways and striking the right chord with your target audience by delivering messages that resonate.
Technology vendors like Microsoft and Synnex are helping partners put Zach’s concepts to work in customer outreach and lead-gen efforts by offering digital marketing support. PartnerOn Journal recently surveyed partners on the results they’ve been able to achieve, which are worth sharing. Check out this article for an at-a-glance of our findings.
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up the way vendors and their partners need to go to market, clearly making the case for “Remaking The Channel.”
In a socially distant conversation, Diane Krakora, CEO of PartnerPath, shared some insights into the report with Channel Marketer Report.
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