Understanding a buyer’s psyche is very important in getting the sales process started, but where do you go from there? We are all familiar with the sales funnel model, but what if we told you that it’s time to move to a different sales model that is more in line with how sales looks today? Spark™ Your Channel explores this new model, and why it’s so important to how we do business in their latest blog post, “Why Your Sales Funnel Should Actually Be a Flywheel.”
This week, in Video Content Packs a Punch!, Amber Shimkus explores the power of video content and the importance of using videos to quickly, efficiently, and consistently reach time-strapped customers. We’re not the only ones who know the importance of standing out in a crowd and capturing the attention of customers. Read more about why you should be using video content from the demand gen experts at Spark™ Your Channel.
Read Spark’s blog post: Sales and Marketing Video Statistics You Can’t Ignore
In his recent blog post, “Are Distributors the Future of Distribution?”, Jay McBain recalls his 2018 prediction that IT distribution would face major changes. Citing 10 factors that are affecting the distribution industry, McBain gives us plenty of food for thought when thinking about how our business models need to evolve in order to thrive. The fourth factor, “Software Continues to Eat the World”, is a look at software-as-a-service and how the growth of ISVs creates the challenge of how to market to both the partners and direct sellers. ContentMX proudly sits within McBain’s channel software tech stack in the “Through Channel Marketing Automation” category, and has successfully enabled vendors to market both through the channel and to ISVs. This week’s ParternOn Journal blog post by Jeff Mesnik dives into McBain’s look at how marketplaces are also changing the distribution industry and the role PartnerOn plays in the changing industry.
Read McBain’s full blog post.
The PartnerOn Journal continues to explore how creating behaviors enables marketers to drive success. On the Microsoft US Partner Community Blog, Microsoft US OCP GTM Director Diana Ishak shares in her Marketing Foundations blog series how content marketing should be defined by the actions that we want a consumer to take. Marketers can influence a customer’s behavior by carefully planning content that meets a buyer during their buying journey. In her post, “Marketing Foundations: Power engagement with a content marketing strategy,” Ishak writes about the three steps to creating a content marketing strategy.
But before creating a strategy, Ishak stresses the importance of finding the correct content and using it at the correct time which then allows you to follow your customers on the journey. The goal, she writes “is to engage and delight (not sell).” Additionally, by continually keeping your value proposition top of mind and viewing “it as a tool to keep your team focused on what you sell and how you sell it” you are able to maintain branding.
Check out the full blog post.
From Channel Marketer Report
The outbreak of the CoronaVirus has thrust us into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened — by seeking creative and innovative solutions.. The good news – we are all in it together. So how do we navigate and remain nimble throughout this transition?
From Channel Marketer Report
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up the way vendors and their partners need to go to market, clearly making the case for “Remaking The Channel.”
In a socially distant conversation, Diane Krakora, CEO of PartnerPath, shared some insights into the report with Channel Marketer Report.