Don’t miss this Demand Gen Report White Paper all about partner referrals. How do you reach buyers before they have made themselves known?
FOMO, it’s real. For those of you who might not know what it is, it stands for Fear of Missing Out, and while it may have only been coined in 2004, it has been around for quite some time. We all experience it socially without too much effect on our lives, but for some, it can be detrimental if experienced professionally. There’s good news though, Jay McBain, Principal Analyst at Forrester just released “Top 59 Global IT Channel Media Outlets- What MSPs, MSSPs, Resellers, Integrators, and IT Consultants Read”. Whether you are a vendor wanting to reach your channel partners, or VAR, MSP, MSSP, you don’t want to miss his list of publications that “provide a critical role in the future of our industry.” Want even better news? You’re already reading one- the PartnerOn Journal!
In Content Marketing for the Cloud, Jeff Mesnik explores how with cloud solutions on the rise, salespeople must both have an understanding of the buying process within a company and also know how to market to the various decision-makers along that buying journey with relevant content. But what about the flip side of the marketing process? How are vendors growing with the ever-changing needs of customers, and how are these changes affecting channel marketing? Take a look at what Spiceworks Ziff Davis has to say about this in their blog post: 5 Enterprise Channel Marketing Trends to Master in 2021.
Understanding a buyer’s psyche is very important in getting the sales process started, but where do you go from there? We are all familiar with the sales funnel model, but what if we told you that it’s time to move to a different sales model that is more in line with how sales looks today? Spark™ Your Channel explores this new model, and why it’s so important to how we do business in their latest blog post, “Why Your Sales Funnel Should Actually Be a Flywheel.”
This week, in Video Content Packs a Punch!, Amber Shimkus explores the power of video content and the importance of using videos to quickly, efficiently, and consistently reach time-strapped customers. We’re not the only ones who know the importance of standing out in a crowd and capturing the attention of customers. Read more about why you should be using video content from the demand gen experts at Spark™ Your Channel.
Read Spark’s blog post: Sales and Marketing Video Statistics You Can’t Ignore
In his recent blog post, “Are Distributors the Future of Distribution?”, Jay McBain recalls his 2018 prediction that IT distribution would face major changes. Citing 10 factors that are affecting the distribution industry, McBain gives us plenty of food for thought when thinking about how our business models need to evolve in order to thrive. The fourth factor, “Software Continues to Eat the World”, is a look at software-as-a-service and how the growth of ISVs creates the challenge of how to market to both the partners and direct sellers. ContentMX proudly sits within McBain’s channel software tech stack in the “Through Channel Marketing Automation” category, and has successfully enabled vendors to market both through the channel and to ISVs. This week’s ParternOn Journal blog post by Jeff Mesnik dives into McBain’s look at how marketplaces are also changing the distribution industry and the role PartnerOn plays in the changing industry.
Read McBain’s full blog post.