Friday, July 12, 2024

A Secret to Building Partner Behavior

Every technology company we work with has always discussed the struggle of getting partners to engage regularly with their marketing portals. And there are so many different reasons why these companies are not leveraging what could be a valuable resource for the partners. One clear reason is they are built for companies, but the users are people.

At ContentMX we have spent a long time thinking about the needs of the people who work for the partners and how our applications or content marketplace(s) best serve them.

Our answer is to not force a behavior, but instead to build it organically.

What makes us think we have a solution? 40% at the low-end of the users engage our platform every month for content. Many of the content streams we offer have usage as high as 60% or 70%. We also have reported sales from partners ranging from $50,000 to $2.5 Million.

If you are interested in learning more about why this program works so well, and how it will support your current partner portals while increasing ROI, our team would love to share why over 10,000 partners use content from over 30 different content streams. Email me- at

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