What role do sellers play in your marketing? Are they sharing content on social regularly? Are they trained on how to engage in Social?
I would argue the sellers can be some of your best influencers, do you agree? But as a salesperson myself, I know few people allow me to write too much on my own. So there is that. If anyone is looking for support on how to build messaging for your sellers, Zach Messler is one of the best messages out there!!
Sellers and marketers ideally should be working hand-in-hand.
I know I became a better marketer when I started going on live sales calls.
I know the salespeople I worked with became better sellers when they learned to hear and apply what I would hear as a marketer.
If your sellers are not playing a significant role in your marketing–and vice versa–you’re missing out on a big piece of your potential revenue.
Cheers, Jeff! Thanks for the mention!!
Great points Jeff 👏
By working together with marketing, sellers can build stronger relationships with prospects without excessive pressure. Marketing helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle.
Sellers should be proactive in providing feedback to marketing throughout the sales cycle (both positive and negative), so marketing is able to pivot and optimize the process and message to suit the needs of the target market.
The benefit of this conversation was it informed and engaged a good audience with comments, impressions and reactions. The ongoing challenge is generating these conversations. Make sure to follow me on LinkedIn and join my conversations- let’s keep these important conversations going!