Need a quick reminder on how to engage your leads and close sales from interacting on LinkedIn? Check out our recorded webinar: Social selling for sales professionals. You can watch it now and keep this infographic handy.
Reaching a targeted list of customers and prospects is easy to do by sharing content through emails. Get started by heading to the Sending Emails section of our Knowledge Base for instructions on how to set up your email. Once you have seen how easy it is to set up the email feature think about taking it to the next level with segmentation.
Segmenting your lists enables you to customize your messaging and makes your audience feel seen. Try breaking them down by current customer vs. prospects and cater to each group- are there additional products and solutions that your customers can add to their existing tech stack that will enhance their solutions? Is there a new product that you want your prospects to read about to gain momentum in the sales process?
Another great way to segment your lists is by heading over to the Social Reactions Report and seeing who has interacted with content you have posted on social media. Create a list of SMQLs with this information and customize your emails to continue the conversation.
Stay tuned for our Quick Tip video on the benefits of using email through your ContentMX account!
“…your favorite TV show will air every Thursday at 8:00 p.m. You know the morning paper will arrive around 6:30 a.m. every morning.”-Forbes Magazine
As a child, Tuesdays at 8 pm were sacred- a new episode of Happy Days would air, and I made sure I was sitting in front of the TV by 7:59 every Tuesday night. Starting in the late 1940’s families started the behavior of setting a date to sit in front of the TV to watch the Ed Sullivan Show every Sunday night between 8 and 9 (for you millenials and younger, Ed Sullivan was like the first Jimmy Kimmel or Steven Colbert). TV viewers routinely set aside specific days and times each week, or even every night to watch their favorite shows.
Yet, over the past decade, we have had the largest transition in behaviors since the advent of the TV. Families are not sitting and watching TV together, they are all streaming on their own schedule. The on-demand revolution arrived, and not only for watching shows, but over the past two years, we have created on-demand work. We no longer have a typical 9-5 life. We are working all different hours, and often that means more. But if you had an appointment in the middle of the day, it became easier to schedule and get to.
So, how does this on-demand world affect channel marketing? The answer is even with the immense flexibility available the human persona craves some structure and consistency. For example, how many people have something that they do routinely every morning? From getting a cup of coffee to going for a morning jog or in the evening doing something each night that helps us relax after a long day, most of us have routines without even realizing it.
“Daily routines are helpful, but you may need a weekly routine for things that you do less often, such as grocery shopping or exercise. Set one or more routines, and you can reap these benefits:
Your stress level will fall. If you have a plan, you’ll feel more in control. You will have made many decisions in advance, and you can focus on making good choices for the ones that remain” -WebMD, Psychological Benefits of Routines
So, again how does this impact channel marketing?
As stated, weekly routines are important to accomplish tasks that need to happen less often. Take, for example, ContentMX.com/PartnerOn, we offer partners a cadence that never stops. Week in and week out a partner can expect new content from their favorite vendors. Additionally, week in and week out prospects can be sure that new content will appear from these partners in their newsfeed.
It is this level of consistency and level of expectation that offers partners and customers comfort. Seeing content and remaining on top of important information related to the products and solutions partners sell becomes part of their routine and aids in their business. Furthermore, after sharing content consistently, the partner then becomes the source of information for the customers, which keeps them at the forefront of their customers’ minds.
“Publishing and distributing content on a specific schedule keeps your brand top of mind with your audience. This is likely due to a series of psychological principles, as Mark Zimmer explains on his blog. As potential customers get consistently exposed to your brand and content, your audience will begin to see your company as an authority on various industry topics.” Forbes Magazine
Our behavior around TV may never return to targeted time slots, and we may be in an on-demand world from here on out, but we do need to set some parameters in our lives in order to execute what we NEED to do.
We return you to your regularly scheduled programming with ContentMX.com/PartnerOn and the stress-free relationship that it provides.
Now streaming on SYNNEX DEMANDSolv: GOVSolv EDU. What is the future of technology in education? This channel is full of lead-generating content on the SYNNEX portfolio of industry-leading solutions for the education sector. The aim is to drive awareness and demand for our K-12 and higher education solutions and services, and to help accelerate your business in the dynamic education market.
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Now streaming through PartnerOn: Empowering a Future Ready Workforce with VMware Anywhere Workspace– VMware gives companies the proven end-to-end security they need to avoid costly cyber-attacks and helps optimize the working experience for remote teams. Explore the possibilities that arise when you transition to a future ready workforce.