The announcement that IBM expanded its PartnerWorld offering was big news at last week’s Think Digital online conference. Chris MacLaughlin, IBM Global Partner Ecosystem CMO, talked to PartnerOn Journal’s Jeff Mesnik about the significance of the expansion, and how it aligns with IBM’s strategy to meet clients where they are in their cloud journey.
Watch this video to catch highlights of Chris’s conversation with Jeff — including the specifics of the new PartnerWorld offerings to help partners create solutions and services on and around the IBM Cloud. Learn about the steps IBM is taking to respond to partner feedback for less friction and more digital tools across the buying cycle.
We’re planning to catch up again with Chris another time to talk about the future of online events in the post-COVID world. In the meantime, please get in touch if there are any topics you’d like to see covered in PartnerOn Journal.