As you have heard time and time again, the pandemic has changed the way the channel is doing business. Automation is the highest growth area, and more important than ever in helping partners succeed. In his most recent blog post: Channel Automation Becomes Table Stakes for Partnership Success, McBain takes a look at the pain points that channel professionals deal with in relation to how their companies are internally set up for partnerships. Having the right tools in place that feed data to a company is vital to growth. Tools such as PartnerOn are set up to strengthen partnerships, give insights to vendors and partners alike, and enable partner growth.