As you have heard time and time again, the pandemic has changed the way the channel is doing business. Automation is the highest growth area, and more important than ever in helping partners succeed. In his most recent blog post: Channel Automation Becomes Table Stakes for Partnership Success, McBain takes a look at the pain points that channel professionals deal with in relation to how their companies are internally set up for partnerships. Having the right tools in place that feed data to a company is vital to growth. Tools such as PartnerOn are set up to strengthen partnerships, give insights to vendors and partners alike, and enable partner growth.
As a content marketing company, we know how crucial content marketing is to successful B2B selling. That’s why we are happy when Hubspot stands on the same soapbox! Check out 10 Benefits to Consistent, High-Quality Content Marketing, which reiterates the fact that content marketing should play a major factor in your sales process. Aren’t you glad you have access to a platform that makes content marketing easy?!
FOMO, it’s real. For those of you who might not know what it is, it stands for Fear of Missing Out, and while it may have only been coined in 2004, it has been around for quite some time. We all experience it socially without too much effect on our lives, but for some, it can be detrimental if experienced professionally. There’s good news though, Jay McBain, Principal Analyst at Forrester just released “Top 59 Global IT Channel Media Outlets- What MSPs, MSSPs, Resellers, Integrators, and IT Consultants Read”. Whether you are a vendor wanting to reach your channel partners, or VAR, MSP, MSSP, you don’t want to miss his list of publications that “provide a critical role in the future of our industry.” Want even better news? You’re already reading one- the PartnerOn Journal!