Message to IBM Partners: We Want to Listen. We Want to Learn. We Want to Be Generous.

IBM has always been really good at establishing trust — a strength the IBM cloud ecosystem team draws on to help partners drive growth by supporting clients’ modernization journeys.

Cameron Clayton, IBM Cloud Ecosystem and Weather General Manager, shared IBM’s formula for channel enablement in an interview with Partner Marketing Journal. 

Watch this video for insight and other highlights of our conversation including the value of certifications, IBM’s approach to partner training, what clients need from a public cloud solution and the song Cameron hears when he imagines stepping into the batter’s box!

And if you’re an IBM partner, check out all the great content IBM provides to support your digital  marketing and sales engagements at PartnerOn!