PartnerOn Journal

Build Your Best Business with PartnerOn

  • PUBLICATIONS
    • PARTNERON JOURNAL
  • ABOUT
    • CONTENTMX
    • PARTNERON
    • CONTACT SALES
    • VENDOR REFERRAL
  • SUPPORT
    • KNOWLEDGE BASE
    • SUBMIT A TICKET
  • LOGIN
  • SUBSCRIBE

Partner Spotlight- Valery Herrington

March 1, 2021 by PartnerOn Journal

Valery Herrington, CEO of Herrington Technology shares with us the perfect way to leverage our weekly schedule to compliment her company’s marketing efforts. Read more to learn how she optimizes PartnerOn to maximize consistent content marketing.

Your name, title, and company name:  Valery Herrington, CEO Herrington Technology

Your company size: small business firm

The top 3 verticals/industries you sell to: Healthcare & Pharma, FINtech, Consumer Goods

Can you describe what your company does, and your role at the company? Advanced technology FUTURE-GEN, multi-channel enterprise solutions and services. Brand label.

How long have you been using PartnerOn? We have been using PartnerOn for only 1 year (last year). This was our first time leveraging a semi-automated campaign and marketing tool to enable broader audience reach and connections for professional business in select areas of our business.

How do you use PartnerOn (social media sharing, email, etc.)? We push primarily to microsite and distribution lists. Because PartnerOn has advanced views that come in advance of the week or scheduled distribution week we can harmonize other channels of marketing with it easily and run our own custom content parallel to what’s available on PartnerOn.

What are your favorite things about using PartnerOn? Easy to use and multi-channel

How have you seen your business change since using PartnerOn? We are still tracking to 1st year metrics. It has helped us increase market presence and impact.

Can you share a marketing challenge you have faced, and any strategies you used to overcome it? As the business grows it is a continual challenge to stay on top of our customer base. PartnerOn helps us do that effectively with automation and leading content for a seamless integration with our growing business channels.

What advice do you have for partners who are just getting started with content marketing? It’s a great way to market effectively. Start small. Get familiar with it and scale at your own pace.

Filed Under: Featured, Spotlight

FROM THE PARTNERON TEAM

Conversations with Jeff

Conversations with Jeff

More >

NOW STREAMING

Now Streaming: VMware Hybrid Workforce

Now Streaming: Dell

More >

SPOTLIGHT

Partner Spotlight- Hicham Ennaimi

Partner Spotlight- Valery Herrington

More >

KNOWLEDGE BASE HIGHLIGHTS

Infographic: Skills for Social Selling

New Feature- Calendly and “Meet with Me” assets

More >

CHANNEL CHAT

Learning from channel leader, Kelly Nuckolls

Barracuda Networks Focuses on a Consultative Approach with their Partners

More >

CHANNEL NEWS

Channel News: Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out- DemandGen Report.

FOMO

More >

What Others Are Saying About PartnerOn

Receive great vendor content every week to share with your leads and propects. PartnerOn is the first content marketing program that streams content straight to your inbox.

Plus, you get hands-on support from day one from our dedicated Client Success and Support teams!

PartnerOn Journal
PO Box 248
Newton Upper Falls, MA 02464
Contact us: sales@contentmx.com

FOLLOW US


linkedin partneronjournal