Spotlight

How big is VistaBizHub Advisory Services?

We have 5 employees.

What are the top three verticals/industries you sell to?

Financial Services, Technology & Legal.

Can you describe what your company does, and your role at the company?

VistaBizHub Advisory Services is an enterprise-focused cloud computing Managed Service Provider dedicated to implementing cloud infrastructure and building bespoke IT cloud solutions. We partner with only the best solution providers, to ensure that our customers have access to the highest quality and most innovative cloud tool sets available today.

Our advisory services help align the cloud to support our customers business strategy, through the means of process design, and infrastructure management.

How long have you been using PartnerOn?

Five years

How do you use PartnerOn?

Social media sharing, email, and we just started using the microsite.

What are your favorite things about using PartnerOn?

You provide great content for multiple verticals and organization sizes, as well as multiple types of content. The industry reports from leading providers are very helpful in showing that these are proven technologies. This helps us gain the trust of our customers. The content is always relevant, and granular reporting really helps us gain insights. More importantly, outstanding dedicated account managers who are always keen on helping us grow our business. Liz is fully dedicated to providing us a “tailor made” approach to our specific needs. 

How have you seen your business change since using PartnerOn?

Our existing customers love our content, we were also able to grow our target prospect list as well. Your platform and working with you played a big part in helping our business and our brand grow.

Do you have any stats about revenue, leads, website traffic, social media traffic that you think PartnerOn activity helped with? 

Email campaigns have allowed us to not only communicate with customers but also increase our prospect list. I am excited about how many new leads we have generated. Recently 30 people opted-in to our email communication.

Can you share a marketing challenge you have faced, and any strategies you used to overcome it?

Challenge A: Growing the number of new followers on our social media platforms: The recommendation was to start using the microsite and to continue posting on social media.

Challenge B: Growing the number of new subscribers to our newsletters: The outstanding content was the solution.

What advice do you have for partners who are just getting started with content marketing?

The platform plays a big part in positioning our cloud solutions and services. I’ve watched how much of a difference it made especially for a small Managed Service Provider like VistaBizHub Advisory Services Inc.

Your name, title, and company name:  Valery Herrington, CEO Herrington Technology

Your company size: small business firm

The top 3 verticals/industries you sell to: Healthcare & Pharma, FINtech, Consumer Goods

Can you describe what your company does, and your role at the company? Advanced technology FUTURE-GEN, multi-channel enterprise solutions and services. Brand label.

How long have you been using PartnerOn? We have been using PartnerOn for only 1 year (last year). This was our first time leveraging a semi-automated campaign and marketing tool to enable broader audience reach and connections for professional business in select areas of our business.

How do you use PartnerOn (social media sharing, email, etc.)? We push primarily to microsite and distribution lists. Because PartnerOn has advanced views that come in advance of the week or scheduled distribution week we can harmonize other channels of marketing with it easily and run our own custom content parallel to what’s available on PartnerOn.

What are your favorite things about using PartnerOn? Easy to use and multi-channel

How have you seen your business change since using PartnerOn? We are still tracking to 1^st year metrics. It has helped us increase market presence and impact.

Can you share a marketing challenge you have faced, and any strategies you used to overcome it? As the business grows it is a continual challenge to stay on top of our customer base. PartnerOn helps us do that effectively with automation and leading content for a seamless integration with our growing business channels.

What advice do you have for partners who are just getting started with content marketing? It’s a great way to market effectively. Start small. Get familiar with it and scale at your own pace.