Spotlight Archives - PartnerOn Journal

PartnerOn Spotlight is excited to feature Michael Coopersmith this month! Michael is the President of Integrated Technology Systems LLC, in New York City and has been using PartnerOn for nine months. Thank you Michael for allowing us to shine the spotlight on you!

What are the top three verticals/ industries you sell to?

Legal, Accounting, Not for Profits

How big is your company?

10-20 people

How do you use PartnerOn?

Social Media and emails

What are your favorite things about using PartnerOn?

Your ready-made campaigns

How have you seen your business change since using PartnerOn?

We are getting a lot of visibility

Can you share a marketing challenge you have faced and any strategies you used to overcome it?

Just get started and plan. We have plenty of start/stops with marketing over the year. Nothing changed until we hired a resource for marketing and put together a plan with a calendar and started executing. Doing one-off campaigns with no follow up and no clear plan does not work. Marketing is all about follow up and processes.

What advice do you have for partners who are just getting started with content marketing?

Hire a resource that can focus on the marketing and that keeps you accountable.

We are so excited to start featuring our PartnerOn partners in a new section: Partner Spotlight. We love being able to share marketing challenges, best practices and successes!

Our first interview is with Steven Palange, Information Technology Infrastructure Specialist at TLIC. Steven has been using PartnerOn since April, and already sees the value of consistent content marketing. Thank you Steven for being a champion of PartnerOn!

What are the top three verticals you sell to?

Financial, healthcare and technology companies.

How do you use PartnerOn?

We use PartnerOn to both educate and develop an awareness of the changing technological environment. PartnerOn is great for brand building and both showing and offering value to our Customers and Prospects.

What do you love about it?

We love that PartnerOn saves us about 20 hours a week @ $20/hr in having to hire a marketing intern to post consistently to our social media. And more important than the service of posting for us….it’s the content that is invaluable and can’t be replicated anywhere else. The knowledge source for these social media posts is curated by leading vendors like Microsoft, HP, and more.

Why do you think others can gain from using it?

If you are an IT reseller, MSP or BSP you should be using PartnerOn. And as they open up their services to other industries…..the companies that use PartnerOn have a major advantage over those who don’t utilize this incredible service.

Can you share any best practices that you use for content marketing?

We follow many of the HubSpot principles of trying to reach out to multiple contacts over several weeks.

Spotlight

Partner Spotlight- Michael Coopersmith

Partner Spotlight – Steven Palange

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