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Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate

June 9, 2020 by Journal Staff

From Channel Marketer Report

The outbreak of the CoronaVirus has thrust us  into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened —   by seeking creative and innovative solutions.. The good news – we are all in it together. So  how do we navigate and remain nimble throughout this transition?

Read more…

Filed Under: Channel News

New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel

May 27, 2020 by Journal Staff

From Channel Marketer Report

While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up the way vendors and their partners need to go to market, clearly making the case for “Remaking The Channel.”

In a socially distant conversation, Diane Krakora, CEO of PartnerPath, shared some insights into the report with Channel Marketer Report.

Read more…

Filed Under: Channel News

Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

February 12, 2020 by Journal Staff

Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions.

The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed to the marketing programs they provide. A considerable number of channel partners say that the marketing programs provided to them by manufacturers are missing core components and tactics. Furthermore, they feel marketing programs are scattered, and rarely integrated.

Read more…

Filed Under: Channel News

Channel Check-Up: Don’t Give Up On These New Year Resolutions

February 12, 2020 by Journal Staff

Five strategies to kick off a new ‘roaring twenties’

It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness goals to help you become stronger and improve your well being. According to research from the University of Scranton, 77% of us make these resolutions yet only around 8% of us achieve goals in a timely fashion. In fact, by January 12 most of us have given up entirely!

Read more…

Filed Under: Channel News

FROM THE PARTNERON TEAM

How we address the needs of both partners and vendors.

Marketing Comfort and Fear for the Win

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NOW STREAMING

Now Streaming: HP Supplies

Now Streaming: NetApp

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SPOTLIGHT

Partner Spotlight- Hicham Ennaimi

Partner Spotlight- Valery Herrington

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KNOWLEDGE BASE HIGHLIGHTS

Getting Started

Content Marketing Hack – Automated Posting

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CHANNEL CHAT

Learning from channel leader, Kelly Nuckolls

Barracuda Networks Focuses on a Consultative Approach with their Partners

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CHANNEL NEWS

Channel News: Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out- DemandGen Report.

FOMO

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