Sunday, April 14, 2024
Home Blog

Elevate Your Business at the Channel Futures Leadership Summit

We are excited to inform you that our CEO, Jeff Mesnik, will be an active participant at the upcoming Channel Futures Leadership Summit, specifically at the Coaching Cafe. This event promises to be a remarkable opportunity for networking, learning, and business growth.

Where: Channel Futures Leadership Summit – Miami, Florida

When: November 1st, 2023

Book your session using this link.

Why is Jeff Mesnik excited to provide coaching sessions? Here is what he had to say:

My primary goal in offering coaching services at this event is to provide valuable support to your business endeavors or your pivotal role within a business. I aim to assist in clarifying the focus on the outcomes you aspire to deliver.

Too often businesses forget that you need the destination before you build the road. And that destination doesn’t have to be 1,000 miles away, it can be just a few feet.  

For instance, consider Cisco Systems in the 2000s whose ultimate goal was to boost the sales of larger data pipes. Every strategic move they made was aligned with this overarching objective, including the acquisition of WebEx to stimulate the demand for faster, more substantial data pipes.

My approach to coaching hinges on a dual-fold outcome tailored to the audience:

Channel Partners: Empowering them with a robust platform that facilitates the discovery of cutting-edge technology, provides essential sales techniques, and fosters a demand for these innovative products.

ISV, Vendors, and Suppliers: Create deeper, more collaborative relationships with channel partners to amplify the demand for their services.

It is crucial for every facet of your business to contribute to these two outcomes; otherwise, they risk being sidelined.

I am dedicated to assisting you in constructing outcome-centric models that drive success. I look forward to connecting with you at the Coaching Cafe during the conference.

To schedule a coaching session, visit this link.

Microsite Basics

Your PartnerOn account comes with a landing page called a “microsite.” Your microsite is highly customizable, and can be used as a blog, resource page, or a contact page for your sales team.

Your microsite can also be embedded onto most websites, creating an instant blog filled with quality content.


Watch this recorded webinar to learn all about your microsite!

We review setting up the microsite, sharing content, and embedding and customizing the microsite for your needs.

Please email partneron@contentmx.com with any questions.


Log in to your account and scroll down the page to Network Connections.

Click on Add/Edit next to “Blog.”

Under “Blogs,” click on the last icon in the list. The microsite icon is blue with “www” written in white.

On the next page, scroll to the bottom and click “Save.” You can now post any Share This item from your channels, to your Microsite.


You can find your microsite URL under Network Connections on your dashboard. Change the first part of your microsite URL by clicking the edit pencil.

my-engagement

To add logos and company contact information to your microsite, go to your dashboard and select Modify Profile (the blue button in your left sidebar).

For the microsite, make sure to upload a small-to-medium version of your logo. This logo will be added to the header and footer of your microsite.

Add your company name, location, and website URL.

Use the About Us section to tell potential clients about your company’s story and the products and services you offer. Add in hyperlinks, custom calls-to-action, and images to engage your audience.

Under Your Contact Information, enter the information for your main client-facing contact. The email address entered here will be included in the footer of your microsite.

Remember to click Save at the bottom of the page.

You can change the look and feel of your microsite to more closely resemble your company’s website or brand.

To access customization options, click Change/Customize Microsite. You can choose between two template options. Click again on your chosen template for options to change background color, font style, button style, and much more.

You can choose to share individual assets to your microsite, or include the microsite network in automated posting.

TO SHARE A SINGLE ASSET:

Click into any of your content channels. Select a Share This item. Scroll down in Create/Edit Your Message.

Under Publish To, you will see all of your connected social and blog networks, including your microsite. Select your microsite (and any other desired networks) and click post to share the asset.


TO POST CONTENT AUTOMATICALLY:

Automated posting is perfect for a small (or busy) marketing team. With automated posting, your PartnerOn account will automatically post content from your selected channels to all of your social and blog networks.

Your newest week of content is scheduled for you every Monday. It doesn’t get much easier than that!

Turn on automated posting by clicking the orange button on your dashboard. Use the toggle to enable automated posting.

Manage your automatic schedule from your settings tab. Select the days and times when you would like a new content item to be posted, and click Save.

It’s easy to embed your microsite into a page on your company’s website. Here’s how to do it:

Navigate to Manage Networks, and click into your microsite connection.

Copy the iframe code on your microsite connection page.

Open a new tab and navigate to your website or blog builder (Wix, Weebly, GoDaddy, etc.). The process might be slightly different depending on your website builder, but generally you will add a block called “Custom Code” or “Custom HTML.”

Add your block where you would like the microsite to be embedded, and paste your iframe code into the block.

Tip: You can change the height of your embedded microsite very easily within the iframe code. Change the height in pixels, shown below in bold.

The microsite on the right was changed to a height of 250px to better fit this page.

<iframe width=”100%” src=”yourmicrositeURL” scrolling=”yes” style=”overflow: hidden; height: 1000px”></iframe>

Email our team at support@contentmx.com for assistance with your microsite and technical questions about PartnerOn.

Unlock the True Potential of High-Value Marketing Assets with Multi-Week, Multi-Dimensional Campaigns

As a technology reseller, you’re well aware of the importance of leveraging marketing materials to drive leads and grow sales. High-value marketing assets like e-books and infographics are essential tools for communicating the benefits of working with your business. However, these assets often go underutilized, with resellers simply publishing them once and then moving on. By developing reseller-specific marketing campaigns around a single high-value asset, you can greatly expand your marketing efforts, increase engagement, and ultimately drive more sales. This article will explore how technology resellers can turn an e-book or infographic into a multi-dimensional marketing campaign.

The Multi-Week, Multi-Dimensional Marketing Campaign Approach

Creating a multi-week marketing campaign around a single high-value asset, like an e-book or infographic, can help you maximize the return on investment (ROI) from these materials. Instead of using the asset once, the marketer can develop a series of marketing communications that build on the original material and view it from different angles. This approach enables you to engage your audience in various ways and provide more touchpoints for potential customers.

Key Components of a Multi-Dimensional Campaign

  1. Multi-week email campaigns: Develop a series of emails that highlight different sections of the e-book or infographic. This will allow you to provide a consistent flow of valuable information to your audience over several weeks, keeping them engaged and interested in the topic.
  2. Social media posts: Create a series of social media posts that share interesting snippets from the marketing asset. This will help you reach a wider audience and generate more engagement with your content. Be sure to use relevant hashtags and tag the vendor to increase visibility.
  3. Explainer video: Produce a short explainer video that summarizes the key points of the e-book or infographic. This provides a different format for your audience to consume the information, catering to different learning styles and preferences.
  4. Appointment booking tool: Integrate an appointment booking tool into your campaign, enabling interested prospects to schedule a consultation with your sales team. This helps you convert leads and demonstrates your commitment to providing personalized service.
  5. Frequently Asked Questions (FAQs): Develop a list of FAQs related to the high-value asset, addressing common concerns and questions. This will help you showcase your expertise and establish trust with your audience.
  6. Downloadable asset: Provide the complete e-book or infographic for download, giving your audience the opportunity to dive deeper into the material and have a tangible resource they can reference later. Gate this content with a form to obtain a marketing qualified lead (MQL).

Customizing the Campaign to Showcase Business Benefits

In addition to providing valuable information and engaging your audience, a multi-dimensional marketing campaign should be tailored to highlight the specific benefits of working with your business. This might include unique service offerings, industry expertise, or competitive pricing. By focusing on these differentiators, you can create a customized marketing effort that resonates with your target audience and drives leads.

High-value marketing assets like e-books and infographics deserve more than a one-time use. By developing multi-week, multi-dimensional marketing campaigns centered around these assets, technology resellers can significantly increase their marketing impact, engage their audience, and ultimately drive leads and sales. Don’t let your high-value assets gather dust – put them to work and watch your business grow.

New: Click to view your Social Marketing Qualified Leads

Reactions are part of your social engagement activity. Reactions include Likes, Loves, Applause, and other ways in which people react to a posting they see in their social feed. After liking or reacting to your post, this user has now become your Social Marketing Qualified Lead. Learn how to view their user details from the platform, and then follow up with them quickly and discreetly so that they retain their interest in your content but do not find your contact with them intrusive. Learn more about viewing Social MQLs here:

View your Social Marketing Qualified Leads (Social MQLs)

New Feature – Exclude Content from Automated Posting

The automated posting system is a powerful and flexible way to maintain a steady flow of marketing content to your blog and social media. In our experience, accounts that regularly publish marketing materials have the best business results.

You also have a lot of control over the automated posting process. This includes tuning it so that you publish content from selected channels and to selected social networks, and the ability to adjust the posting schedule to make sure you are publishing at the times that are best for you.

The Exclude Content feature is an additional way to control what will be published by indicating the types of content you do not want to be published. Take some time and read this article to learn how you can exclude content from automated posting.

Needs fulfilled – a guide to what you need from vendors to be successful

As the saying goes, “It takes two to tango”. 

As a technology integrator and reseller, your business success is often tied to the strength of your relationship with the vendors and suppliers upon which your solutions are built. This relationship is strengthened when there is a mutual understanding of what each party should be bringing to the table. Vendors expect to do business with capable and knowledgeable representatives of their brand who can implement solutions precisely and in a timely manner. They count on you to deliver the sales results they are promising to their management teams and their shareholders. But this is not a one way street. There are many things you also need from your vendors that are important to your mutual success.

It’s no secret – here are the top things technology vendors typically expect from their partners:

  1. Sales and revenue: Vendors expect their partners to generate sales and revenue for their products and services. Partners are expected to actively promote and sell the vendor’s products to their customers, and to meet or exceed sales targets.
  2. Support and services: Vendors expect their partners to provide support and services to customers who have purchased their products and services. This can include technical support, installation, and configuration services, as well as ongoing maintenance and upgrades.
  3. Brand representation: Vendors expect their partners to represent their brand in a professional and positive manner. Partners are expected to adhere to the vendor’s guidelines and standards for marketing and sales, and to maintain a high level of customer service.
  4. Compliance: Vendors expect their partners to comply with all relevant laws, regulations, and industry standards, and to maintain a high level of ethics and integrity.
  5. Communication: Vendors expect their partners to maintain open and regular communication with them. This can include regular meetings and check-ins, as well as sharing sales and marketing data and other relevant information.
  6. Training and certification: Vendors expect their partners to be trained and certified on their products and services, in order to provide the best possible service to their customers.
  7. Business alignment: Vendors expect their partners to align their business strategy with the vendor’s, in order to ensure that both parties are working towards common goals and objectives.

But, you should expect some important things from your vendors too

Reseller partners like you need vendors to reciprocate by providing your business with a number of valuable services. Don’t be afraid to assert yourself and let your needs be known. Your expectations can include:

  1. Product and pricing information: Reseller partners need access to accurate and up-to-date information about the products and services they are reselling, as well as the prices at which they can be purchased. This information should be easily accessible and provided in a format that is easy to use and understand.
  2. Training and support: Reseller partners need training and support from vendors in order to be able to effectively sell and support the products and services they are reselling. This can include product training, technical support, and sales training.
  3. Marketing and lead generation: Reseller partners need marketing and lead generation assistance from vendors in order to generate demand for the products and services they are reselling. This can include co-branded marketing materials, lead generation programs, and other marketing support.
  4. Order management and logistics: Reseller partners need assistance with order management and logistics in order to efficiently and effectively manage orders and deliveries of the products and services they are reselling. This can include order tracking, inventory management, and logistics support.
  5. Financial incentives and rewards: Reseller partners need financial incentives and rewards in order to be motivated to sell the products and services they are reselling. This can include discounts, rebates, and other financial incentives for meeting sales and marketing goals and targets.
  6. Communication and collaboration: Reseller partners need regular communication and collaboration with vendors in order to stay informed about new products, promotions and other important information.
  7. Access to dashboards and tools: Reseller partners need access to dashboards where they can find marketing and training materials and access other aspects of the sales and fulfillment process.

Technology vendors grow when they effectively address the needs of reseller partners. Take the case of Barracuda Networks, a cybersecurity vendor. Barracuda has a large network of small reseller partners, including managed service providers (MSPs) and value-added resellers (VARs), that sell their products and services to customers.

In order to support and grow its reseller network, Barracuda Networks implemented a number of initiatives and programs. One of these was the Barracuda Partner Program, which provided resellers with access to training, marketing resources, and sales support. Additionally, Barracuda offered a range of incentives, such as discounts and rebates, to partners who met certain sales targets.

As a result of these initiatives, Barracuda was able to grow its reseller network and increase its sales through small reseller partners. According to the company, resellers accounted for over 60% of their sales and the company’s revenue grew by 30% annually for several years.

This case study shows that with the right support, reseller partners can be an effective way for technology vendors to grow their business. By providing resellers with the tools, resources, and incentives they need to be successful, vendors can tap into new markets and customer segments, and increase their sales.

Don’t be afraid to ask for what you need to make this come true.

New Contacts and Leads Interface

The Contacts area is evolving to include new Lead Management features! In your account, you will see that the Contacts menu has changed to Contacts and Leads and the Manage Contacts option is now Manage Leads and Opportunities. Go here to learn more about these upgrades.