Now streaming through Arrow’s Curated Content: Palo Alto Networks – Empower Comprehensive Log4j Defense Capabilities. Demonstrate how Palo Alto Networks world-class cybersecurity solutions and capabilities are optimal to combat the new Log4j threat, as well as other existing threats and any unknown threats that will inevitably emerge.
There is a secret map found deep in the data provided by the ContentMX content marketplaces. Only PartnerOn provides unparalleled access to these secrets. The starting point? Understanding the path the content takes.
In order to grow your business and understand who both your partners and end-users are, you probably find yourself firing at a moving target. But what if there was a way for vendors and partners alike to gain a deeper understanding of both partners and consumers? What would you want want to learn? ContentMX content marketplaces offer a unique view into the behaviors of the technology marketplace. Take a look at just some of the pieces of the puzzle that we have access to…
Every month PartnerOn creates:
Through consumption patterns we can see that businesses are looking to learn more about:
Based on our partner profiling we know that the clients they serve are In multiple industries:
The engagement numbers grow every month, as more companies in the channel discover the value of one destination for all the marketing content to grow their business. Additionally, companies are saving dollars on paid marketing services by using a free service from PartnerOn, all while maintaining the same level of privacy for their data.
Content consumption from our marketplaces provides members of the channel, suppliers, and vendors a single source of information about the interest of the consumers, the needs of the partners, and the response to different types of content. PartnerOn blindly aggregates the data around consumption of content at all levels. Providing the answers needed to continue to support a market.
We can then see what types of engagement lead to new sales. Was it…
By looking at content consumption users can draw lines that connect content to closing a deal. And while the buying process may not be linear, partners can see what components help the buying process move along.
Our insights grow every month while keeping all the information private. Join one or all of our content marketplaces, and learn more by clicking here.
Now streaming through Arrow’s Curated Content: IBM Hybrid Cloud Infrastructure– Meeting the Cyber Resilience Challenge with IBM Storage. In today’s threat landscape, protection and prevention aren’t enough. Your customers also need to build cyber resilience with fast, responsive storage solutions that allow for rapid recovery.
Now streaming on PartnerOn: Security- Securing from On-Prem to Cloud and Everything in Between. Explore how Microsoft helps organizations manage the complexities of hybrid work and evolving cyberthreats with a Security approach that builds in data protection everywhere benefits of migrating from an on-premises IT infrastructure to the Azure cloud.
Now Streaming on DEMANDSolv: McAfee- Secure Your Remote Workforce in the Cloud. Focused on the impact and evolution of Work from Anywhere (WFA) environments on IT priorities and security best practices. Highlight your expertise and the McAfee solutions you offer to help organizations successfully address WFA challenges and opportunities.
Need an account? Click here.
In a recent report by Demand Gen, State of Intet Data, Demand Gen shares a success story of how TechTarget worked closely with Talkdesk to help build their sales pipeline. Using a sophisticated combination of data that helped not only project interest, but also helped define the conversation, they created a synergy between sales teams and marketing messaging. All of which helped move the prospect through the buying cycle.
This process is very prescriptive for all the teams involved. So the question comes down to what is needed from the seller? In the perfect world, this process works regardless of who is on the phone. Forrester offers the perspective that the seller must become a trusted advisor to the prospective buyer. Businesses must create a process for the prospect and seller to walk together on the sales journey.
So what is the answer to the question: at what point does sales intent data and the seller meet, vs. where does AI predict the behavior of a prospect?
The question we at PartnerOn ask ourselves is what content helps a seller become an advisor and, which subsequent actions taken by their audience offer the seller the insight to know that the prospect is on the journey.
Through our own data, we have identified three key moments:
The above moments grow with value, from 1-3. The consumer at the point of wanting to meet or an assessment is the most qualified.
Content and consistency of sharing content are the two important factors in driving engagements. Buyers will be more interested in engaging with the sellers that provide the relevant information.
“Digitally savvy Millennials want open, intuitive, personalized experiences that seamlessly move between digital and human interactions.“ (An Insights-Driven System Is Key To Sales Success, Forrester Research)
At PartnerOn, our goal for partners is to ensure that we create the intent for the sellers, and provide clear paths to ensure the intent is identified and responded to. We do this with 52 weeks of content, tracking of social reactions, gating content, and offering opportunities to meet for assessments or other needs. This unique integration of content and technology provides the easiest and most actionable intent information.
Learn more about this by using our free service, PartnerOn.
