Tracking down your marketing qualified leads (MQLs) can be a hassle if you don’t connect all of them to one place. We are here to make that easier for you! We have recently implemented a Zoho CRM network integration. You can integrate your Zoho CRM account with our platform to make tracking your MQLs more efficient. Pass leads through to your Zoho CRM when your audience members fill out Build Your List items. If you plan to use our emailing solution, you can easily import contact lists from your Zoho CRM to the platform!
To learn more about this new feature, how to connect, and how to pass leads along, please read Integrating with your Zoho CRM. If you have questions or feedback, please feel free to submit your questions to our Support Form!
Don’t forget to check out our other CRM integrations, such as Hubspot, Salesforce, and Dynamics 365. You can learn more about these integrations here. Check out our Quick Tip Video: Integrating with Hubspot, and keep an eye out for future videos like this!
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At ContentMX we continue to review the data to not only understand topics of interest, but to also understand what type of content drives the interest.
One of our content marketplaces boasts over 2800 users who have published over 12,000 pieces of content to over 400,000 prospects in January alone.
The content originated from top suppliers such as Microsoft, Cisco, Red Hat, Intel, HPE, Lenovo, and many others.
Our reports are able to help us tell the story of what the consumers engage in. The first chart shows us what type of content was shared by the users of our application in January.
The second chart helps us understand, what content created the most reactions, or MQL’s.
Let’s look at two types of content and how they compare in the two graphs. In the first graph you can see that solution briefs are 17.9% of the content shared by our users. In the second graph you can see that the majority of the social media reactions came from social briefs (38.8%). If we look at infographics we can see that they are the second most popular item to share by our users, but only 7.9% of the reactions came from those posts. Clearly there is a disconnect between the perceived need and the actual interest.
If we think about the analysis and how it compares to the scatter graphs of the buyers then we can understand why the solution brief would be so popular. It becomes the start of the dialogue, and is relevant for all the parties who are engaged in the decision making process. The promotional and branding materials become relevant for the executives. They use this information to help trigger which organizations to present against the solution briefs, while white papers and analyst reports help validate the solutions about to be selected.
The analysis is just the beginning. As we continue to evolve, add new features and offer co-selling and lead sharing services between suppliers and their partners, we will be able to help track the content to a marketing qualified lead and to sales qualified lead. Thereby helping convert content engagement into a shared opportunity.
As the largest content marketplace for the channel, we are among the very few organizations who can recognize how content is engaged with through the entire sales channel. Allowing suppliers who work with ContentMX a very unique view that crosses over many vendors, partners and different consumers.
Want to know who is reacting to your posts? We are making it even easier to get insights into your social media activity. Each weekend you will receive our Social Reactions Email with a summary of your social engagement activity for the previous week. Use this report to identify the people who are interested in what you have to say.
