Now streaming on PartnerOn: Cloud Migration with Microsoft Dynamics 365– Educate Microsoft Dynamics 365 customers on the benefits of migrating from an on-premises IT infrastructure to the Azure cloud.
Now Streaming: Gigamon
Now streaming through Arrow’s Curated Content: Gigamon– Gain Unprecedented Visibility into Network Applications. IT decision-makers are actively seeking solutions for securing the vastly expanding security perimeter and the complex IT infrastructure that underlies it.
Demonstrate to customers and prospects how Gigamon empowers complete cloud visibility, application visibility and control as well as centralized management of it all.
Now Streaming: Logitech
Now Streaming on DEMANDSolv: Logitech. Focused on promoting solutions that unlock students’ potential, power meeting productivity, and provide exactly what is needed for the remote workforce. You will find informative, lead-generating, product- and solution-focused content presented via captivating videos, compelling infographics, valuable solutions briefs, analyst reports, and more.
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Content Insights to Make Informed Marketing Decisions
The PartnerOn Marketplaces are one of the largest publishers of technology content in the world, communicating to over 10,000 partners, who in turn help create over 10 million impressions and over 70,000 consumer clicks every month. Each click is a new potential business opportunity.
The publishing engine not only creates reach, but offers unique data insights for both partners and suppliers alike. The story the data tells is one of interest, engagement and market predictions. For example, a study of 1,000 partners from one of our Content Marketplaces compares partners to consumer interests. This first chart shows content selected and published by partners.
This chart demonstrates that this select group of partners are most interested in content from Palo Alto Networks, followed by Red Hat, IBM Cloud and Dell.
We can then overlay that data with what the consumers engaged with and we can see a slightly different story.
While Palo Alto, Red Hat, Dell, and IBM are still in the top four, the percentages get a lot closer, and Dell and IBM Cloud have traded places. We have similar studies from other marketplaces where we have seen a clear interest in content about hybrid work. This demonstrates what we predict is the long tail reaction to Covid.
As the PartnerOn audience continues to grow, content will start to focus on unique industries and challenges faced by target audiences. From this we plan on building a model to help suppliers and vendors focus their marketing efforts.
While publishing data is not new, the idea of being able to easily parse seller and consumer data together is a unique opportunity that only PartnerOn Content Marketplaces can offer. Become part of our content marketplace today, as either a user or provider of content, and be part of the future.
Target marketing through email
Reaching a targeted list of customers and prospects is easy to do by sharing content through emails. Get started by heading to the Sending Emails section of our Knowledge Base for instructions on how to set up your email. Once you have seen how easy it is to set up the email feature think about taking it to the next level with segmentation.
Segmenting your lists enables you to customize your messaging and makes your audience feel seen. Try breaking them down by current customer vs. prospects and cater to each group- are there additional products and solutions that your customers can add to their existing tech stack that will enhance their solutions? Is there a new product that you want your prospects to read about to gain momentum in the sales process?
Another great way to segment your lists is by heading over to the Social Reactions Report and seeing who has interacted with content you have posted on social media. Create a list of SMQLs with this information and customize your emails to continue the conversation.
Stay tuned for our Quick Tip video on the benefits of using email through your ContentMX account!
Now Streaming: Hybrid Work
Coming soon on PartnerOn: Empowering Collaboration in the Hybrid Work World– Ease customers’ worries about shifting to hybrid work. Share the latest insights on the future of hybrid work including previewing workplace transformation innovations.